{"id":192940,"date":"2025-03-26T08:00:16","date_gmt":"2025-03-26T08:00:16","guid":{"rendered":"https:\/\/kinsta.com\/?post_type=case_studies&#038;p=192940"},"modified":"2025-11-26T22:53:43","modified_gmt":"2025-11-26T22:53:43","slug":"naplab","status":"publish","type":"case_studies","link":"https:\/\/kinsta.com\/clients\/naplab\/","title":{"rendered":"NapLab scales data-heavy review site to 150K+ monthly users with Kinsta"},"content":{"rendered":"<p class data-start=\"285\" data-end=\"628\">When it comes to mattress reviews, <a href=\"https:\/\/naplab.com\/\"><strong data-start=\"320\" data-end=\"362\">NapLab doesn\u2019t just lie down and guess<\/strong>.<\/a> They run every mattress through a lab-like testing process using thermal cameras, accelerometers, high-speed video, and pixel-level photography. It\u2019s how they create some of the most <strong data-start=\"584\" data-end=\"612\">thorough and trustworthy<\/strong> reviews online.<\/p>\n<p class data-start=\"630\" data-end=\"1072\">And clearly, it works. With <strong data-start=\"658\" data-end=\"708\">100K to 150K people visiting NapLab each month<\/strong>, the demand for fast, reliable hosting grew quickly. But their original hosting setup couldn\u2019t keep up. Platforms like <a href=\"https:\/\/kinsta.com\/hostgator-alternative\/\">HostGator<\/a>, <a href=\"https:\/\/kinsta.com\/bluehost-alternative\/\">BlueHost<\/a>, and <a href=\"https:\/\/kinsta.com\/siteground-alternative\/\">SiteGround<\/a> started to crack under the pressure. Pages loaded slowly, spikes in traffic caused downtime, and performance issues made it harder to deliver the seamless experience readers expected (and that Google rewards).<\/p>\n<p class data-start=\"1074\" data-end=\"1162\">So in 2016, NapLab made a big move: switching to <a href=\"https:\/\/kinsta.com\/wordpress-hosting\/\"><strong data-start=\"1123\" data-end=\"1161\">Kinsta\u2019s Managed Hosting for WordPress<\/strong><\/a>.<\/p>\n<p>The impact was immediate: load times improved, site issues disappeared, and hosting\u2014once a time-consuming task\u2014became something NapLab no longer had to worry about.<\/p>\n<p class data-start=\"1341\" data-end=\"1489\">Since then, Kinsta has helped NapLab <strong data-start=\"1378\" data-end=\"1400\">scale effortlessly<\/strong>, stay fast under pressure, and <strong data-start=\"1432\" data-end=\"1459\">reclaim countless hours<\/strong> once lost to troubleshooting.<\/p>\n<p class data-start=\"1491\" data-end=\"1614\">So how exactly did Kinsta solve NapLab\u2019s hosting headaches? And why are they still with Kinsta more than eight years later?<\/p>\n<p class data-start=\"1616\" data-end=\"1630\">Let\u2019s dive in.<\/p>\n<h2>The problem<\/h2>\n<p>Before switching to Kinsta, NapLab\u2019s founder, Derek Hales, hosted websites on various platforms, including HostGator, HostMonster, BlueHost, and SiteGround. While these platforms initially met NapLab\u2019s needs, they soon became a bottleneck as the site grew.<\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Performance bottlenecks and scalability limitations<\/b><span style=\"font-weight: 400\">: Shared and dedicated servers <a href=\"https:\/\/kinsta.com\/blog\/signs-to-change-website-host\/\">struggled to handle increasing traffic and data-heavy content<\/a>. The available server resources became insufficient.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px\"><em><span style=\"font-weight: 400\">&#8220;When my website was small, a shared hosting platform was fine, but as we grew, we quickly needed a dedicated server. But even then, the dedicated servers offered just weren\u2019t powerful enough. <\/span><\/em><\/p>\n<p style=\"padding-left: 40px\"><em><span style=\"font-weight: 400\">In 2016, cloud-based hosting was still relatively new and very new to me, but it sounded like it had the potential to give us the resources and scalability we needed to grow.&#8221;<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Unreliable page speed<\/b><span style=\"font-weight: 400\">: <em>&#8220;When pages don\u2019t load fast, it\u2019s like the entire house is on fire. Step one for me was to just put that fire out by solving the speed and performance issues on site.&#8221;<\/em><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Lack of proactive support<\/b><span style=\"font-weight: 400\">: &#8220;<em>If something went wrong, I\u2019d have to wait hours\u2014sometimes days\u2014for a response from support, only to be given generic answers that didn\u2019t solve my problem.<\/em>&#8220;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Derek realized he needed a high-performance, scalable solution and decided to transition to cloud-based hosting in 2016, ultimately choosing Kinsta.<\/span><\/p>\n<hr>\n<h2>The turning point: Discovering Kinsta and seeing instant results<\/h2>\n<p>In 2016, cloud-based hosting was still relatively new, but NapLab saw its potential. That\u2019s when they discovered Kinsta\u2019s managed WordPress hosting, which stood out because:<\/p>\n<ul>\n<li>Kinsta was built specifically for WordPress and optimized for performance<\/li>\n<li>It also offered scalable hosting solutions, boasting no limitations like on traditional hosts<\/li>\n<li>It provides 24\/7\/365 customer support, which was a crucial factor missing from past experiences<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\"><i>&#8220;I liked the idea that it was primarily focused on WordPress hosting. I had seen other dedicated WordPress hosts in the past, but none of those seemed as sophisticated.&#8221;<\/i><\/p>\n<p>The biggest difference NapLab noticed immediately after switching?<\/p>\n<blockquote>\n<p class=\"box has-gray-background-color heading--medium mb--40\"><em>The biggest difference between Kinsta and other hosts was customer support. My first interaction with Kinsta support was migrating my site from my old host to Kinsta. That migration experience was simple, quick, and without any issues.<\/em><\/p>\n<\/blockquote>\n<p>And as they continued to grow, they realized Kinsta offered far more than just performance improvements.<\/p>\n<h3>1. Speed improvements<\/h3>\n<p style=\"padding-left: 40px\"><em>&#8220;Previously, I encountered an absurd level of page speed issues even with a dedicated server on my old host. <strong>Those issues were immediately gone.<\/strong>&#8220;<\/em><\/p>\n<h4>Fast, reliable content delivery for a data-heavy site<\/h4>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/kinsta.com\/edge-caching\/\">Edge caching<\/a> is one of <\/span>Kinsta\u2019s standout speed features<span style=\"font-weight: 400\"> that <\/span>dramatically improves load times<span style=\"font-weight: 400\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It <\/span>stores<span style=\"font-weight: 400\"> cached copies of website pages <\/span>on servers in multiple locations<span style=\"font-weight: 400\"> around the world.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When a visitor comes to NapLab\u2019s website, instead of pulling data <\/span>from a single origin server (which takes time)<span style=\"font-weight: 400\">, Kinsta serves the cached page <\/span>from the closest data center<span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This <\/span>reduces latency<span style=\"font-weight: 400\"> (the time it takes for data to travel between the server and the user\u2019s browser).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unlike traditional caching plugins (which can be tricky to configure), Kinsta\u2019s edge caching is <\/span>built-in<span style=\"font-weight: 400\"> and automatically managed.<\/span><\/li>\n<\/ul>\n<figure style=\"width: 2578px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2024\/03\/wordpress-enable-edge-caching.png\" alt=\"edge caching in mykinsta\" width=\"2578\" height=\"1390\"><figcaption class=\"wp-caption-text\">Turning on edge caching in MyKinsta is simple.<\/figcaption><\/figure>\n<p><strong>Real benefit for NapLab:<\/strong><br \/>\n<span style=\"font-weight: 400\"> Before Kinsta, slow load times were <\/span>frustrating readers<span style=\"font-weight: 400\"> and likely <\/span>hurting SEO rankings<span style=\"font-weight: 400\">. With <\/span>edge caching and high-performance servers<span style=\"font-weight: 400\">, mattress review pages now <\/span>load instantly<span style=\"font-weight: 400\">, improving both user experience and search rankings.<\/span><\/p>\n<blockquote><p>With [speed issues] out of the way, I could then focus my attention elsewhere.<\/p><\/blockquote>\n<h3>2. A hosting partner that grows with you<\/h3>\n<p><span style=\"font-weight: 400\">With <\/span><a href=\"https:\/\/kinsta.com\/changelog\/automatic-scaling\/\"><span style=\"font-weight: 400\">auto-scaling resources<\/span><\/a> and a network of 35+ data centers, NapLab no longer has to worry about whether their host can keep up with their growth. No matter how much their audience expands, Kinsta\u2019s infrastructure scales with them effortlessly.<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unlike shared hosting (where sites compete for resources), Kinsta uses <a href=\"https:\/\/kinsta.com\/blog\/isolated-container-technology\/\">isolated containers<\/a><\/span><span style=\"font-weight: 400\">\u00a0for each site.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If NapLab\u2019s traffic <\/span>spikes<span style=\"font-weight: 400\">, Kinsta automatically <\/span>allocates more resources<span style=\"font-weight: 400\"> (CPU, RAM, bandwidth) to prevent slowdowns.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">NapLab doesn\u2019t have to manually upgrade or migrate servers\u2014Kinsta <\/span>handles everything automatically<span style=\"font-weight: 400\"> behind the scenes.<\/span><\/li>\n<\/ul>\n<p><strong>Real benefit for NapLab:<\/strong><br \/>\n<span style=\"font-weight: 400\"> They no longer have to <\/span>worry about hitting storage or bandwidth limits<span style=\"font-weight: 400\"> when adding new reviews. If traffic increases (especially after posting a viral review), <\/span>Kinsta adjusts resources automatically<span style=\"font-weight: 400\">, keeping performance smooth.<\/span><\/p>\n<h3>3. Hands-off website protection that saves time<\/h3>\n<p>As NapLab grew, so did their need for top-tier security. They needed a host that would protect their data, readers, and SEO rankings without requiring constant manual oversight. Kinsta fully automates these processes<span style=\"font-weight: 400\">, giving NapLab\u2019s team peace of mind.<\/span><\/p>\n<blockquote>\n<blockquote>\n<p class=\"box has-gray-background-color heading--medium mb--40\">While customer support and security weren\u2019t at the forefront of my mind when I initially migrated, both of those have become more critical in recent years, and Kinsta has been fantastic in both respects.<\/p>\n<\/blockquote>\n<\/blockquote>\n<h4>Automatic SSL certificates &#038; HTTPS support<\/h4>\n<p><span style=\"font-weight: 400\">SSL certificates are <\/span>essential<span style=\"font-weight: 400\"> for security, SEO, and user trust.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kinsta provides <\/span>free SSL certificates<span style=\"font-weight: 400\"> with <\/span>one-click installation<span style=\"font-weight: 400\">\u2014no need for manual setup.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">NapLab\u2019s entire website is now encrypted and <a href=\"https:\/\/kinsta.com\/changelog\/ssl-renewal-experience\/\">automatically renews its SSL<\/a>, reducing the risk of security warnings in browsers.<\/span><\/li>\n<\/ul>\n<h4>Daily automatic backups &#038; easy restore<\/h4>\n<p><span style=\"font-weight: 400\">NapLab used to <\/span>manually manage backups<span style=\"font-weight: 400\">, which was time-consuming and risky.<\/span><\/p>\n<figure style=\"width: 1298px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/_next\/image\/?url=https%3A%2F%2Fkinsta.com%2Fwp-content%2Fuploads%2F2023%2F11%2Fwordpress-backups-2.png&#038;w=3840&#038;q=75\" alt=\"Backups in MyKinsta.\" width=\"1298\" height=\"521\"><figcaption class=\"wp-caption-text\">Backups in MyKinsta.<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kinsta <a href=\"https:\/\/kinsta.com\/blog\/kinsta-backup-features\/\">automatically <\/a><\/span><a href=\"https:\/\/kinsta.com\/blog\/kinsta-backup-features\/\">backs up their site daily<\/a><span style=\"font-weight: 400\"> and stores the backups for <\/span>at least 14 days<span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If something goes wrong (like a plugin error or accidental content deletion), <\/span>they can restore their site with one click<span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">NapLab can also <\/span>create manual backups<span style=\"font-weight: 400\"> anytime before making big updates.<\/span><\/li>\n<\/ul>\n<figure style=\"width: 833px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/_next\/image\/?url=https%3A%2F%2Fkinsta.com%2Fwp-content%2Fuploads%2F2023%2F11%2Fwordpress-backups-email.png&#038;w=1920&#038;q=75\" alt=\"Downloadable backup notification email.\" width=\"833\" height=\"628\"><figcaption class=\"wp-caption-text\">Downloadable backup notification email.<\/figcaption><\/figure>\n<h4>DDoS protection, malware scanning &#038; server-level security<\/h4>\n<p><span style=\"font-weight: 400\">Kinsta <\/span>proactively protects websites<span style=\"font-weight: 400\"> from hacking attempts and security threats.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\">DDoS (Distributed Denial of Service) protection<span style=\"font-weight: 400\"> prevents cyberattacks that try to overwhelm NapLab\u2019s site with fake traffic.<\/span><\/li>\n<li style=\"font-weight: 400\">Firewall rules and malware scanning<span style=\"font-weight: 400\"> keep malicious traffic out.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If a security issue <\/span>ever<span style=\"font-weight: 400\"> happens, Kinsta\u2019s <\/span>support team handles malware removal for free<span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p><strong>Real benefit for NapLab:<\/strong><br \/>\nBefore, they spent time managing security and troubleshooting SSL issues. Now, Kinsta automates security, backups, and maintenance\u2014freeing up their team to focus on content.<\/p>\n<aside role=\"note\" class=\"wp-block-kinsta-notice is-style-info\">\n            <h3>Info<\/h3>\n        <p>Our Managed WordPress Hosting includes automatic updates of OS-level security patches, daily backups (both files and database with a minimum 14-day retention), and our Security Pledge.<\/p>\n<\/aside>\n\n<h3>4. Site management: smoother workflows with staging and migrations<\/h3>\n<p><span style=\"font-weight: 400\">Managing a complex, content-heavy website <\/span>requires frequent updates and testing<span style=\"font-weight: 400\">. Kinsta makes this process <\/span>safer and easier<span style=\"font-weight: 400\"> with <\/span>staging environments and seamless site migrations<span style=\"font-weight: 400\">.<\/span><\/p>\n<h4>One-click staging for safe testing<\/h4>\n<p><span style=\"font-weight: 400\">Before Kinsta, making updates <\/span>directly on NapLab\u2019s live site<span style=\"font-weight: 400\"> was risky\u2014one bad plugin update or code change could <\/span>break<span style=\"font-weight: 400\"> the site.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/kinsta.com\/blog\/kinstas-staging-environments\/\"><span style=\"font-weight: 400\">Kinsta\u2019s <\/span>staging environment<\/a><span style=\"font-weight: 400\"> allows them to <\/span>test updates, new features, or design changes<span style=\"font-weight: 400\"> in a <\/span>duplicate version of the site<span style=\"font-weight: 400\"> before going live.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Once they\u2019re happy with the changes, <\/span>they can push them live in one click<span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p><strong>Real benefit for NapLab:<\/strong><br \/>\n<span style=\"font-weight: 400\"> Now, they can <\/span>safely experiment<span style=\"font-weight: 400\"> with new features (like a comparison tool or redesigned review pages) without <\/span>risking downtime<span style=\"font-weight: 400\">.<\/span><\/p>\n<h4>Hassle-free site migrations<\/h4>\n<p><span style=\"font-weight: 400\">NapLab had <\/span>a large website<span style=\"font-weight: 400\"> with tons of content, making <\/span>site migration a daunting process<span style=\"font-weight: 400\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">With <a href=\"https:\/\/kinsta.com\/docs\/wordpress-hosting\/wordpress-migrations\/migrating-to-kinsta\/\">Kinsta\u2019s free expert migration service<\/a>, <\/span>their team didn\u2019t have to do anything<span style=\"font-weight: 400\">\u2014Kinsta\u2019s experts handled the entire transfer.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No downtime, no broken links, no performance issues.<\/span><\/li>\n<\/ul>\n<p><strong>Real benefit for NapLab:<\/strong><br \/>\n<span style=\"font-weight: 400\"> Switching hosts used to be <\/span>a complicated, stressful process<span style=\"font-weight: 400\">. With Kinsta, <\/span>it was effortless<span style=\"font-weight: 400\">, and everything worked perfectly from day one.<\/span><\/p>\n<hr>\n<h2>The result<\/h2>\n<h3>Reliable, immediate support that saves thousands of dollars<\/h3>\n<p>While performance initially drove NapLab\u2019s switch to Kinsta, it\u2019s the <a href=\"https:\/\/kinsta.com\/blog\/human-support-benefits-wordpress\/\">exceptional support<\/a> that has delivered the most long-term value.<\/p>\n<p>Founder Derek Hales had experienced the frustration of waiting hours\u2014or even days\u2014for help from previous hosts, often receiving unhelpful, generic responses.<\/p>\n<p style=\"padding-left: 40px\"><i>&#8220;<strong>The biggest reason I\u2019d recommend Kinsta is the customer support.<\/strong> On other hosts, I am stuck waiting hours or days for a solution (if one comes at all). With Kinsta, I can jump on the chat and be talking to a person within just a few minutes.&#8221;\u00a0<\/i><\/p>\n<p>This level of support has saved NapLab thousands of dollars. And, it&#8217;s not just by reducing time spent on troubleshooting. It&#8217;s by providing immediate, actionable solutions.<\/p>\n<blockquote>\n<p class=\"box has-gray-background-color heading--medium mb--40\"><em>Kinsta\u2019s support has saved my company thousands of dollars by allowing me to spend less time dealing with technical issues and by helping to provide actionable solutions.<\/em><\/p>\n<\/blockquote>\n<p>When Kinsta\u2019s team can\u2019t implement a fix directly, they at least provide a clear analysis that NapLab\u2019s developers can act on.<\/p>\n<p><strong>The biggest proof?<\/strong><\/p>\n<p style=\"padding-left: 40px\"><em style=\"background-color: var(--kmt-sys-color-background-neutral-weak, #f9f5f3);font-weight: var(--kmt-sys-typography-body-font-weight)\">&#8220;One time, we needed a full-site URL structure update\u2014something that would have taken over 80 hours manually. A Kinsta tech created and executed a PHP MyAdmin regex fix in seconds. That level of expertise is rare.<\/em><\/p>\n<p style=\"padding-left: 40px\"><i>Knowing I can rely on customer support to fill those technical gaps means I can spend more time and resources doing what I do best.&#8221;<\/i><\/p>\n<p>If your business depends on your website but you don\u2019t have the time or expertise to troubleshoot technical issues. With Kinsta, you are saving valuable time and money.<\/p>\n<h3>Faster load times that boosts revenue<\/h3>\n<p>Before Kinsta, NapLab\u2019s performance was a major concern\u2014even on a dedicated server. Load times were slow, frustrating users and risking SEO rankings.<\/p>\n<blockquote><p>The switch to Kinsta solved those performance issues. Our site now loads quickly and reliably every time, a complete turnaround from before.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Thanks to Kinsta\u2019s infrastructure, NapLab delivers a smoother experience that <a href=\"https:\/\/kinsta.com\/blog\/wordpress-performance\/\">keeps readers engaged and supports higher conversion rates<\/a>.\u00a0<\/span><\/p>\n<h3>Effortless scalability that grows with NapLab<\/h3>\n<p>With high-resolution images, video data, and constant content updates, NapLab needed a hosting solution that could scale with them without limits.<\/p>\n<p>Kinsta eliminated that friction.<\/p>\n<p>With features like the PHP Performance add-on, NapLab can scale resources on demand without upgrading to a new plan.<\/p>\n<p style=\"padding-left: 40px\"><i>&#8220;With our old host, we were constantly running into storage and bandwidth issues. Kinsta scales effortlessly, so we don\u2019t have to worry about outgrowing our hosting plan.<\/i><\/p>\n<p style=\"padding-left: 40px\"><em>The <a href=\"https:\/\/kinsta.com\/changelog\/php-performance\/\">PHP Performance add-on<\/a> has been incredibly helpful. The combination of site features and users on NapLab means we eat up a lot of PHP Threads. Being able to quickly increase our <a href=\"https:\/\/kinsta.com\/blog\/php-threads-vs-php-memory-limit\/\">PHP Threads and PHP Memory Limit<\/a> with an add-on (instead of having to switch to a new plan) saved a ton of time and eliminated thousands of daily 503 errors.&#8221;<\/em><\/p>\n<figure style=\"width: 877px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2024\/09\/wordpress-change-php-performance-1.png\" alt=\"Change your PHP pool size, thread count or memory limit\" width=\"877\" height=\"756\"><figcaption class=\"wp-caption-text\">Naplab can change their PHP pool size, thread count, or memory limit on MyKinsta.<\/figcaption><\/figure>\n<p>\u2714 No hosting limitations<br data-start=\"2452\" data-end=\"2455\">\u2714 No manual upgrades<br data-start=\"2475\" data-end=\"2478\">\u2714 No stress during growth surges<\/p>\n<p>For businesses expecting to grow, Kinsta removes hosting as a bottleneck so you can scale without constantly upgrading plans or worrying about downtime.<\/p>\n<h3>A hosting partner that\u2019s actually reliable<\/h3>\n<p>Perhaps the strongest testament to Kinsta\u2019s value? Longevity.<\/p>\n<blockquote>\n<p class=\"box has-gray-background-color heading--medium mb--40\"><em>We\u2019ve been on Kinsta so long that we don\u2019t have a great before or after. I first moved to Kinsta in 2016 and we&#8217;ve been here since.<\/em><\/p>\n<\/blockquote>\n<p>That long-term reliability is what sets Kinsta apart from other hosts.<\/p>\n<p style=\"padding-left: 40px\"><i>&#8220;The biggest reason I\u2019d recommend Kinsta is the customer support. On other hosts, I am stuck waiting hours or days for a solution (if one comes at all). With Kinsta, I can jump on the chat and be talking to a person within just a few minutes.&#8221;<\/i><\/p>\n<h2>The final verdict<\/h2>\n<p>\u2714 If your site is slow and losing visitors, Kinsta makes pages load instantly<br \/>\n\u2714 If you struggle with hosting limits, Kinsta scales seamlessly as your business grows<br \/>\n\u2714 If technical issues eat up your time, Kinsta\u2019s support team solves them for you\u2014fast<br \/>\n\u2714 If you don\u2019t want to worry about your website, Kinsta handles security, backups, and maintenance automatically<\/p>\n<blockquote>\n<p class=\"box has-gray-background-color heading--medium mb--40\"><em>With Kinsta, we finally have a host that scales effortlessly, performs better, and lets us focus on what we do best.<\/em><\/p>\n<\/blockquote>\n<p>If you\u2019re growing a business and can\u2019t afford to waste time on hosting issues, NapLab\u2019s journey proves that Kinsta is a hosting partner you can trust.<\/p>\n<figure  class=\"wp-block-kinsta-client-quote is-style-large-avatar\" data-nosnippet>\n    \n    \n    <blockquote  class=\"wp-block-kinsta-client-quote__content\">\n        <p>Kinsta\u2019s support has saved my company thousands of dollars. On other hosts, I was stuck waiting hours or days for a solution\u2014if one came at all. With Kinsta, I can jump on chat and be speaking with an expert within minutes. Their team has consistently provided solutions that actually work. The combination of speed, scalability, and customer service makes Kinsta the best choice for any business that takes website performance seriously.<\/p>\n    <\/blockquote>\n\n    \n    <figcaption class=\"wp-block-kinsta-client-quote__footer\">\n        <div class=\"person js-disable-anchor-hashes person--with-description\">\n                    <div class=\"person__avatar\">\n            <img decoding=\"async\"  aria-hidden=\"true\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2025\/03\/derek-hales-2023.png\" width=\"150\" height=\"150\" loading=\"lazy\" \/>\n        <\/div>\n        <div class=\"person__details\">\n        <span class=\"person__name\">Derek Hales<\/span>\n                    <span class=\"person__job\">Founder &amp; Editor-in-Chief at NapLab<\/span>\n                            <\/div>\n<\/div>\n    <\/figcaption>\n<\/figure>\n\n","protected":false},"excerpt":{"rendered":"<p>When it comes to mattress reviews, NapLab doesn\u2019t just lie down and guess. 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