They began creating e-commerce sites in 2002, adopted WordPress in 2004, and started working with WooCommerce in 2011. Hall has been involved in SEO since its founding in 1999 and have adopted other internet marketing disciplines as they have emerged: analytics, paid search, display advertising, email marketing, and more recently, AI-powered tools for campaign optimization and personalization.

We look at the entire user journey as an optimization opportunity — getting it right delivers significant growth and operational efficiency.

To support their work with high-volume WooCommerce sites, Hall needed hosting infrastructure that was just as dedicated, agile, and innovative as they are.

When they moved to Kinsta nearly ten years ago, they found a reliable hosting partner with developer tools, performance, and reliability needed to support their clients’ complex WooCommerce builds at scale.

Check out our interview with Hall President Thomas Hall, where he shares how the agency reduced support overhead, improved performance, and helped a client scale from $3 million to over $50 million in revenue thanks to Kinsta.

The challenge: the need for an optimized hosting solution

With over 26 years in the industry, Hall has worked with many hosting providers. Before switching to Kinsta, they were using WP Engine but faced critical challenges:

1. Recurring site downtime during traffic spikes: One of the biggest challenges was unstable performance during peak seasons. This directly impacted the revenue of their WooCommerce clients.

2. Lack of an optimized environment: Hall was looking for better performance, but also needed an environment that aligned with their development workflows — something more efficient and flexible than what they were using at the time. Their hosting setup on WP Engine wasn’t optimized for the kind of high-performance, developer-led work they were doing.

We needed a more optimized environment with better support and gave Kinsta a try — that was nearly a decade ago.

3. Inconsistent support: Hall needed a hosting partner that offered “great performance so there are no surprises, and great support in case something does happen.”

The solution: Why Hall chose Kinsta

Hall discovered Kinsta through their VP, Matt Harrison, who was looking for a hosting provider with “SSH access and WP-CLI support on a managed platform” — key features for a technically proficient development team. After testing Kinsta, they found it to be the ideal match for their needs.

When we first switched, we looked at features and cost on a managed platform, and Kinsta beat out WP Engine then. In the decade since, Kinsta has stayed ahead of the competition in terms of performance and features. We have stayed happy with Kinsta and the constant improvements that improve our sites without our involvement.

 The top benefits included:

1. SSH access and WP-CLI support: SSH (Secure Shell Access) gives Hall’s developers a secure way to access their servers directly from the command line. This is essential for tasks such as secure file transfers, database management, and server configuration changes.

With this level of access, developers can write custom scripts and automate routine processes, making deployments and ongoing maintenance faster and more efficient.

Together, SSH and WP-CLI give Hall’s team the tools to streamline workflows, boost productivity, and maintain full control over their environment.

2. Server performance and reliability: Kinsta’s infrastructure ensures lower latency, faster data transfer, and more reliable global delivery — key advantages for any e-commerce site with a distributed customer base.

For Hall, this ensures that performance doesn’t suffer during high-traffic periods like flash sales or holiday promotions.

With features like edge caching and Cloudflare-powered global CDN, Kinsta delivers consistently fast server response times. This reduces slowdowns and downtime, reduces cart abandonment, and ensures a smooth, responsive experience for shoppers no matter where they’re browsing from.

3. Caching support: Kinsta uses multiple caching layers (Redis caching, edge caching, and full-page caching) to keep high-traffic e-commerce sites running fast and efficiently. Caching dynamically generated pages reduces the server’s load and speeds up page rendering times.

Kinsta’s caching mechanism is tailored specifically for WordPress and WooCommerce. It ensures that updates to products and prices reflect immediately while still delivering cached content where feasible.

4. Proactive maintenance: Kinsta automatically handles WordPress updates and security patches, so Hall’s sites always run on the latest, most secure version. This proactive approach prevents bugs and security vulnerabilities before they become a problem, which is crucial for protecting customer data and keeping everything running smoothly.

We check the uptime of all WordPress sites on our platform every three minutes. If your site goes down, our team is alerted and works quickly to get it back online.

If you turn on monitoring notifications in MyKinsta (under User Settings > Notifications), we’ll also send you an email if we detect one of the following issues three times in a row: site errors, DNS errors, SSL errors, and domain expiration.

5. 24/7 support: With 24/7 access to expert support, Hall can quickly resolve technical issues before they escalate. For an e-commerce business, even a few minutes of downtime can mean lost revenue. Quick problem resolution helps protect the customer experience and keeps sales on track.

Support is delivered exclusively through a chat system integrated into MyKinsta and is available in ten languages.

6. Managed hosting: Kinsta’s Managed WordPress Hosting includes automatic OS-level security updates, daily backups (both files and database with a minimum 14-day retention), and our Security Pledge. This relieves the Hall team of the burden of server management, security, backups, and scaling. Instead of spending time on routine maintenance, they can focus on building innovative, customer-focused features and improvements.

Plus, automatic server scaling during high-traffic periods ensures that a growing e-commerce business like yours always performs at its best without manual effort.

The results: Long-term benefits of Kinsta

When Hall moved to Kinsta nearly a decade ago, they weren’t just looking for another hosting provider. They needed a partner who could keep up with the pace of their work — fast-moving, high-stakes, and focused on helping WooCommerce clients grow.

They found that in Kinsta. And the results speak for themselves.

1. Real-world results: stability that drives growth

One of the most telling examples of Kinsta’s impact came when Hall took over a WooCommerce site that was regularly crashing under high demand. At the time, the company was generating $3 million in annual revenue. After migrating to Kinsta and rebuilding the site for performance and scalability, that same client now generates over $50 million a year.

“We moved the site to Kinsta and optimized the existing setup while building a new one. Three years later, they were over $50 million in revenue on the fully optimized WooCommerce site. This gifting company went from barely surviving holiday demand to celebrating it—thanks to major improvements in site performance.”

2. Improved efficiency with fewer support tickets and a leaner team

From the start, Kinsta’s developer-first features, like SSH access and WP-CLI, made it a natural fit for Hall.

“It was SSH access and WP-CLI support on a managed platform that originally drew our eye.”

But it’s the full experience that’s kept them here. With fast, reliable performance and proactive support, hosting-related issues are rare. That’s allowed Hall to keep their support team lean — crucial for a team where support and development roles often overlap.

“Kinsta works like we work. We need great performance so there are no surprises, and great support in case something does happen. We host many sites, and Kinsta allows us to operate with a smaller support staff… We’re able to reduce the distractions of support and increase productivity.”

Behind-the-scenes platform improvements mean Hall’s team can focus on building.

3. Better performance, better business results

Kinsta’s infrastructure delivers speed, and that speed delivers real results. After migrating client sites, Hall has seen noticeable improvements in conversion rates, search rankings, and user engagement. Faster checkouts also reduced friction for customers and lowered the number of support calls.

“Better site performance leads to higher conversion rates, better search visibility, and longer user engagement. Plus, checkout was fast and easy, which meant fewer phone orders and support calls. This translated into higher customer satisfaction, reduced support overhead, and increased profitability.”

4. Confidence during peak traffic periods

High-traffic seasons used to be a risk. Now, Hall and their clients face them with confidence.

During peak demand, we’re confident in our ability to deliver — and that’s a great feeling.

With performance and uptime handled by Kinsta’s infrastructure, Hall can scale without fear of downtime or lost revenue.

5. A long-term hosting partner that grows with Hall

Kinsta wasn’t just a better value at the time of the switch; it’s continued to evolve in ways that matter to Hall’s business. Ongoing upgrades, security improvements, and performance boosts happen automatically without adding to Hall’s workload.

“When we first switched, we were looking at features and cost on a managed platform, and Kinsta beat out WP Engine at the time. We’ve stayed happy with Kinsta and the ongoing improvements that make our sites better without us having to lift a finger.”

Why Hall continues to choose Kinsta

Ten years in, Hall still considers Kinsta a core part of its hosting strategy. The ongoing improvements, reliable infrastructure, and unmatched support have helped the agency scale without scaling support overhead.

After nearly a decade with Kinsta, Hall remains a satisfied customer. They value Kinsta’s continuous innovation, exceptional performance, and responsive support.

When asked what they’d tell others considering Kinsta, their answer is simple:

The post Hall scales WooCommerce client from $3M to $50M in revenue with Kinsta appeared first on Kinsta®.

Jala Design is a Sydney-based WordPress agency built on long-term relationships. The team works closely with clients across the business, arts, and nonprofit sectors, delivering digital strategy, design, development, accessibility, and ongoing support through their Active Care plans.

Because of the clients they work with, reliability is a top priority. Many of the sites Jala manages support fundraising campaigns, ticket launches, and other high-stakes moments. Their clients trust them to deliver websites that are stable, fast, and dependable, not just at launch, but over the long term.

• Company: Jala Design
• Industry: Website Design & Development
• Team: 11 people
• Founded: 2011
• Website: jaladesign.com.au/

That expectation shapes how Jala operates. They work exclusively with WordPress and avoid one-size-fits-all solutions, taking the time to understand each client’s goals, audience, and constraints.

By 2020, Jala began to see signs that its existing hosting setup was no longer supporting that standard. Performance issues became more frequent, deployments took longer than they should have, and support responses were slower and less reliable. While the team could work around these issues, doing so added friction and unnecessary risk to client work.

That gap between how Jala wanted to work and what their infrastructure could support led them to reassess their hosting setup.

The challenge: When the infrastructure stopped meeting the standard

Jala had been hosting client sites on a dedicated server with Crucial. While the setup worked well initially, over time, it became harder to maintain consistent performance and get timely support when issues arose. Routine tasks started to require more effort, and the team found themselves spending time managing infrastructure instead of focusing on client delivery.

The situation came into sharper focus during a nonprofit fundraising campaign, when a donation page went down at a critical moment. Despite repeated attempts, Jala was unable to reach their hosting provider for over six hours. During that time, the team manually redirected traffic, handled urgent client communication, and worked to limit the impact on the campaign.

Not long after, a larger issue followed. A prolonged outage in the Sydney data centre took all client sites offline for multiple days. While the outage itself was outside their control, it confirmed something the team had already been questioning. The infrastructure they were relying on no longer matched the level of reliability they expected to provide.

“Our clients expect seamless experiences,” says Jarrad Langdon, Managing Director at Jala Design. “We needed hosting that allowed us to meet those expectations without compromise.”

At that point, the decision became clear. Continuing to manage risk and work around limitations wasn’t sustainable. Jala needed a more resilient hosting platform, backed by modern infrastructure and responsive support, so they could focus on delivering high-quality work and maintaining the trust they had built with clients.

The solution: Choosing a platform built for reliability

After the outage, Jala made the decision to move all client sites to Kinsta. The priority was clear from the start: they needed a hosting platform that delivered consistent performance, strong uptime, and fast, knowledgeable support, without requiring constant oversight from their team.

The migration itself was straightforward. Over the course of two weeks, Jala moved their client sites to Kinsta without disruption. Automated daily backups were already in place, security was handled at the platform level, and the team didn’t need to spend time configuring or maintaining infrastructure. From day one, the setup has always been stable and predictable.

One of the biggest changes was how much easier it became to manage sites day to day. The MyKinsta dashboard brought site management, backups, analytics, and performance monitoring into one place. Tasks that once required multiple tools or manual work came built into the platform, freeing up hours of the team’s time.

Kinsta also changed how Jala handled development and testing. The team set up staging environments quickly and relied on them to test updates before pushing changes live. DevKinsta became part of their regular workflow, allowing developers to spin up local environments, test changes, and move updates through staging without extra setup or cleanup.

Support worked differently as well. When questions or issues came up, Jala could contact Kinsta’s support team and get clear answers without long delays. That made launches and time-sensitive updates easier to manage, because the team knew help was available if needed.

By moving to Kinsta, Jala delivered reliability and peace of mind to their customers by replacing a fragile hosting setup with a platform that handled performance, security, and support at the infrastructure level. That shift removed much of the manual work that had slowed the team down, making it easier to deliver consistently across client sites.

The partnership: A hosting partner built for agency teams

As the team settled into their new workflow on Kinsta, another benefit became just as meaningful: the Agency Partner Program.

The program offered support in the places agencies often feel stretched, including sales materials, training, co-marketing opportunities, and resources to help position hosting as part of a broader service. It also opened the door to referral leads and a dedicated partner manager, creating resilience and new revenue pathways without adding to the team’s workload.

For an agency refining its processes and reinforcing client trust, that additional layer of support made the long-term direction feel clearer and more achievable with a hosting partner moving in step with their goals.

The result: Set up for the long run

Once their sites were running on Kinsta, the team stopped managing infrastructure and started building again. Client sites became faster and more consistent, and the worry of another prolonged outage faded into the background. For Jala Design — and for the clients who had lived through the downtime with them — that reliability rebuilt confidence quickly.

“Kinsta has become a foundational part of how we operate,” says Jarrad. “It lets us focus fully on building great websites and strong client relationships.”

Hosting simply works in the background, letting the team move at the rhythm their clients expect. The clarity that came with a stable platform affected everything else: timelines, confidence, and the kind of projects they felt comfortable taking on. With a stable infrastructure and fewer surprises pulling them off course, they could plan projects with more certainty, support clients more effectively, and approach complex builds with greater confidence.

“Knowing we have a reliable, high-performance hosting partner allows us to shift our focus away from infrastructure concerns and fully concentrate on what we do best, which is building great websites and developing strong client relationships,” Jarrad shares.

Looking ahead

Partnering with Kinsta has given the team more room to refine how they build and maintain sites. “Having a platform that not only performs but evolves is critical for an agency like ours,” says Jarrad Langdon. And Jarrad has taken that evolution to the next level, using Kinsta’s sister brand Sevalla to build Jala Forge, their own agency management portal.

What used to be a question of reliability is no longer something they plan around. With a steady foundation in place, Jala Design can take on more complex work, scale at their own pace, and move toward the kind of projects that matter most to their clients. Kinsta has become a dependable part of that direction. A steady piece of their system as they take on new challenges and position themselves even more firmly in the segments where reliability, accessibility, and performance matter most.

The post How Jala Design enforces a non-negotiable reliability standard for its clients appeared first on Kinsta®.

The MarTech Summit is a global series of marketing technology conferences for senior-level marketing, digital, and CX leaders.

Their website sits at the center of everything, including speaker coordination, registration surges, and the steady stream of updates leading up to each event. For a team moving this quickly, they needed a site that could keep pace without getting in the way. Their old host couldn’t.

• Company: The MarTech Summit
• Industry: Event Industry
• Team: 1-50
• Website: themartechsummit.com/

When your website is also your operational hub, downtime stops everything. The MarTech Summit felt this acutely. In the final weeks before each event, as they live-edited pages, refreshed landing content, and rolled out announcements, their previous host couldn’t stay online long enough for the team to work with confidence.

Even routine edits sometimes broke pages. And because their marketing team ran events (and not server infrastructure), every error pulled time and focus away from their work.

The challenge: Every outage stopped work and burned budget

With The MarTech Summit team updating their site constantly, particularly in the weeks before each event, even the simplest change felt risky with Namehost, their previous host. “Any downtime meant lost work, delays, and extra pressure on our small team,” says Sophia. Pages wouldn’t load, edits failed to save, and sometimes the team had to redo work from scratch.

The reliability problems extended beyond the editor. The site also crawled on mobile—a real problem when landing pages needed to convert registrations fast. And with every event bringing predictable traffic spikes, every spike exposed the same problem: mobile pages that couldn’t handle the load during the exact moments registrations should have been pouring in.

Without in-house technical support, every issue turned into a serious blocker. The team didn’t have a developer to lean on when something went wrong. Troubleshooting fell to marketing, which lacked the tools to diagnose deeper problems.

The solution: Hosting you can trust and stop thinking about

The switch to Kinsta removed much of the day-to-day friction the team had grown used to. But The MarTech Summit didn’t choose Kinsta based on specs alone. The relationship actually started earlier when Kinsta sponsored one of their events. And that first-hand exposure gave the team an early look at what it was like to work with them. 

Migrating from Namecheap seemed risky at first, especially with tight event timelines and constant site updates. But the process turned out to be seamless.

The results: Free to focus with confidence to grow

Once live, the improvement showed immediately. Landing pages loaded faster, especially on mobile, and the built-in caching handled traffic surges without manual updates. And even without that in-house dev team, “the platform’s speed and stability let us work more confidently, especially during event registrations,” says Sophia.

Kinsta’s support remained just as engaged after migration as during it. The difference: hosting stopped demanding attention. No emergency troubleshooting. No scrambling to fix broken pages. The mental overhead disappeared.

With Kinsta in place, the team no longer works around their infrastructure. Updates are published when they need to be. “Now we hardly think about hosting at all,” Sophia shares. And in this case, that’s the best possible outcome: Kinsta helped The MarTech Summit team to embody their mission of Converging Marketing & Technology for a Winning Future.

Set up for the long run

Fast-forward, and the shift in focus from survival mode to strategic planning has changed how the team operates. The work that used to slow them down now moves faster simply because nothing breaks their rhythm.

They’re also beginning to make smarter decisions with Kinsta’s analytics. Clearer performance and traffic patterns help them refine landing pages, time announcements, and understand visitor behavior during key registration windows. “Now we can plan launches more effectively and strengthen engagement across all our events,” Sophia said.

For the first time, The Martech Summit team no longer sees hosting as a major bottleneck. Kinsta has become a stable part of the system they can trust as they plan what’s next.

The post The MarTech Summit wins back hours lost to site outages appeared first on Kinsta®.